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Furman University    
University Catalog 
  
 
  Oct 24, 2017
 
University Catalog
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BUS-320 Marketing Principles


Prerequisite: ECN-111  
Introduction to the field of marketing with a detailed study of the marketing concept, including market segmentation, consumer behavior and external environments. Focus on processes of product development, pricing, distribution and promotion. For non-Business Administration majors ONLY. 4 credits.



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