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Furman University    
University Catalog 
  
 
  Nov 17, 2017
 
University Catalog
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BUS-321 Marketing Strategy


Prerequisites: ACC 111  , ECN 111  , ECN 225  , MTH 145  , or MTH 150  
Introduction to the field of marketing with an emphasis on strategy. Course includes detailed study of the marketing concept, including market segmentation, consumer behavior and external environments. Focus on processes of product development, pricing, distribution and promotion.  Business Block ONLY. 4 credits.



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