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Furman University    
University Catalog 
  Oct 24, 2017
University Catalog
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BUS-420 Marketing Research

Prerequisite: BUS-320  or BUS-321  
Emphasis on the importance of a marketing information system. The types and sources of information required for marketing planning and decision making. Topics include the research process, techniques, design and methodologies. Concepts applied through case studies or projects in the business community. 4 credits.

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