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Furman University    
University Catalog 
  
 
  Oct 24, 2017
 
University Catalog
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BUS-421 International Marketing


Prerequisite: BUS-320  or BUS-321 , and ECN 111  
Management of global marketing operations with emphasis on the strategic distribution, promotion, product, and pricing issues faced by firms engaged in world trade. An in-depth examination of the economic, financial, cultural and political/legal infrastructures that affect the marketing function in different countries and regions. 4 credits.



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