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Furman University    
University Catalog 
  Jan 18, 2018
University Catalog
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BUS-422 Integrated Marketing Communications

Prerequisite: BUS-320  or BUS-321 , and ECN 111  
Project-based seminar focused on the role of storytelling in marketing. Integrates storytelling into branding, content marketing and personal branding through applied, community-based projects such as digital magazines, blogging, LinkedIn profiles and video. Emphasizes translation of corporate and personal differentiators into compelling narratives.  4 credits.

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