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Furman University    
University Catalog 
  Jan 18, 2018
University Catalog
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BUS-423 Consumer Behavior

Prerequisite: BUS-320  or BUS-321 , and ECN 111  
Study of internal and external influences on consumer behavior as an applied science. Emphasizes behavioral, social, and motivational aspects of buyer decision-making. Underscores the dynamic relationship of the consumer to society, business strategy, and economic markets. 4 credits.

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