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Furman University    
University Catalog 
  Jan 18, 2018
University Catalog
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BUS-325 Digital Marketing

An examination of new and existing digital marketing formats and how each are used in the marketing plan process as well as how they are used to achieve overall strategic objectives. Students will gain real-world experience while learning how to assess emerging digital trends, while addressing the multitude of challenges/opportunities facing marketing executives in; acquiring customers, generating quality leads, building brands, enhancing customer relationships, analyzing consumer behavior and activating and loyalizing customers in an ever changing digital marketplace. 4 credits.

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