2020-2021 Academic Catalog 
    
    Apr 18, 2024  
2020-2021 Academic Catalog [ARCHIVED CATALOG]

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BUS-420 Marketing Research


Prerequisite: BUS-320  or BUS-321  
Emphasis on the importance of a marketing information system. The types and sources of information required for marketing planning and decision making. Topics include the research process, techniques, design and methodologies. Concepts applied through case studies or projects in the business community. 4 credits.



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