BUS-422 Integrated Marketing Communications

Prerequisite: BUS-320 or BUS-321, and ECN 111
Project-based seminar focused on the role of storytelling in marketing. Integrates storytelling into branding, content marketing and personal branding through applied, community-based projects such as digital magazines, blogging, LinkedIn profiles and video. Emphasizes translation of corporate and personal differentiators into compelling narratives. 4 credits.