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Dec 22, 2024
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BUS-422 Integrated Marketing Communications Prerequisite: BUS-320 or BUS-321 , and ECN 111 Project-based seminar focused on the role of storytelling in marketing. Integrates storytelling into branding, content marketing and personal branding through applied, community-based projects such as digital magazines, blogging, LinkedIn profiles and video. Emphasizes translation of corporate and personal differentiators into compelling narratives. 4 credits.
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