ART-272 Success in the Arts

One course from Art, Theatre Arts, or Music
This class introduces students to business models
and challenges of entrepreneurial artists in the
performing and visual arts. Today?s marketplace
requires individual artists, non-profits, and
for-profit institutions to function professionally
as businesses. This class will introduce students
to different sectors within the arts (non-profit,
for-profit, etc.) while providing an in depth look
at how artists can thrive either working for
themselves, contracting their services, or
choosing to become a part of a larger
organization. By developing a business model
specific to the arts product and/or service,
including audience development techniques, fund
raising elements, and market basics, students will
gain an understanding of what it takes to be
successful within the Arts industry. 4