The Master of Arts in Strategic Design (MASD) provides students with an advanced understanding of design processes and strategic management. The program fosters a creative, professional environment and prepares graduates to advance their careers or enter the job market with hands-on, professional experience and a portfolio, as well as an established network of industry contacts.
The MA in Strategic Design program is comprised of 42-credit hours in design theory, research methods, and applied practice in creative media, focusing on integrated communication management and strategy. Heavy emphasis is placed on visual design processes and strategic marketing concepts like consumer behavior, segmentation, distribution, and integrated communications as they relate to creative outcomes. This approach translates into a robust, professional portfolio which positions graduates for placements in premier agencies and firms in the creative industry.
Admission Criteria
Students seeking admission to this Master of Arts program will be considered for admission provided they have completed their undergraduate studies with a cumulative GPA of no less than 2.50 (2.75 preferred), and have submitted the following:
- A graduate admissions application, accompanied by a one-time, non-refundable application fee
- Two letters of recommendation
- Portfolio of 3-5 pieces of previous creative work
- Statement of Intent (500 words)
- Official transcripts from each higher education institution previously attended
- Additionally, prospective students may be invited to complete an admissions interview and may be asked to provide evidence of Competency in digital technology (ie, Photoshop or like platforms) as measured by courses taken through undergraduate, portfolio pieces, or through the interview process.
Requirements
To graduate with an MA in Strategic Design, students complete 7 core courses (21 hours) and an additional 7 courses (21 hours) in elective coursework.