BUS-320 Marketing Strategy

Prerequisite: ECN-111
A detailed study of the fundamental terms and concepts in contemporary marketing as well as an introduction to current real world marketing strategies. Traditional marketing concepts covered include analyzing the marketing environment; brand strategy; consumer behavior; integrated marketing communications; marketing strategy/planning; segmentation, targeting and positioning; new product development, design, innovation, and product packaging; pricing strategy; services marketing; supply chain and distribution; and retailing. 4 credits.