2019-2020 Academic Catalog 
    
    Nov 11, 2024  
2019-2020 Academic Catalog [ARCHIVED CATALOG]

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BUS-320 Marketing Principles


Prerequisite: ECN-111  
Introduction to the field of marketing with a detailed study of the marketing concept, including market segmentation, consumer behavior and external environments. Focus on processes of product development, pricing, distribution and promotion. For non-Business Administration majors ONLY. 4 credits.



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