2019-2020 Academic Catalog 
    
    Mar 29, 2024  
2019-2020 Academic Catalog [ARCHIVED CATALOG]

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SDG-716 Writing for Brand Engagement


This course explores what constitutes the essence of a brand. Students will explore ways to express this essential theme in writing for a variety of media including traditional & social. The focus is on developing a writing style that is short, to the point and powerful. Copywriting track ONLY. 4 credits.



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