2019-2020 Academic Catalog 
    Jun 14, 2024  
2019-2020 Academic Catalog [ARCHIVED CATALOG]

Strategic Design, M.A.

A cohort-based five-term, 42-credit program, held in collaboration with the Miami Ad School at Portfolio Center of Atlanta, provides students with an advanced understanding of art and communication theory and their application through a portfolio school model. This model will replicate a creative professional environment allowing graduates to enter the job market with hands-on, professional experience and a portfolio, as well as an established network of industry contacts, ready to begin their creative careers.

All of the courses are a balance of theory and practical application. A heavy emphasis is placed on strategic marketing concepts like consumer behavior, segmentation, distribution and integrated communications as they relate to creative outcomes. This approach translates into a robust premier portfolio to position you for premier agencies/firms in the creative industry in the world.

Admission Criteria

Students seeking admission to this Master of Arts program will be considered for admission provided they have completed their undergraduate studies with a cumulative GPA of no less than 2.50 (2.75 preferred), and have submitted the following:

  • A graduate admissions application, accompanied by a one-time, non-refundable application fee
  • Two letters of recommendation
  • Portfolio of 3-5 pieces of previous creative work
  • Statement of Intent (500 words)
  • Admissions Interview
  • Minimum Undergraduate GPA: 2.5 (2.75 preferred) or with permission of the Program Director upon application and/or appeal
  • Official transcripts from each higher education institution previously attended
  • Evidence of Competency in Digital Technology (ie, Photoshop or like platforms) as measured by courses taken through undergraduate, portfolio pieces, or through the interview process.


Art Direction track

Copywriting Track

Design Track